Mermaid Parade Sponsorship Opportunities

We are currently seeking sponsors for the 43rd Annual Mermaid Parade, 2025. An annual event, the Parade draws over half-a-million young, hip tastemakers and we would love to give you an opportunity to get in front of them.

If you would like to work with us on getting your company in front of our audiences and help support one of New York’s most beloved events, please don’t hesitate to contact us…

As a sponsor, you can expect extensive press coverage surrounding the Parade, acknowledgment of your support and prominent logo placement at the parade, online, and in all printed materials. In addition to signs and logo placement, we give you the opportunity to be the star of the show with VIP placement in the Parade itself for a float or marching group. We’ll also work closely with you to ensure that your product is dynamically presented to our audience and that they recognize you as a supporter of one of Brooklyn’s most cherished and unique events.

What Coney Island USA looks for in supporters and partners

As a non-profit arts center, Coney Island USA depends on the support of brands that share our values. Our ideal partner (like Coney Island itself) represents a spirit of creativity, ingenuity and the courage it takes to break with tradition and create something entirely new. One of the hallmarks of the Mermaid Parade is that all the floats are handcrafted and unique every year. We want partners who are not only interested in reaching our audience, but also in bringing a genuine and visually unique presence to the Parade.

  • Registration of one commercial float or marching group in the parade

    Listing on all advertising, media, and printed materials as sponsor

    Logo and web link on Coney Island USA website

    Listed on Sponsor Banner

    Company Banner at Mermaid Parade Ball

    Additional Banner Space at Mermaid Parade

    VIP Table Gala

    VIP Passes Mermaid Parade Ball

    Recognition at Awards Presentation

    VIP Gift Bags

    Custom original helium balloon designed for sponsor to be exclusively marched in the Mermaid Parade

    Logo on all printed materials, including Mermaid Parade poster

    Large-sized logo on all printed materials, including Mermaid Parade poster

    Company Banners at the formation area and grandstands

    Full-page advertisement in the Spring Gala Journal

    Multiple media mentions throughout the Parade

    Ability to set up a Sponsor table to distribute information about your company to Parade-goers

    Coney Island USA presents the 42nd Annual Mermaid Parade! Sponsored in part by [Your Company Name]

Mermaid Parade, Photo by Photo by Jim McDonnell

Photo by Jim McDonnell